A Safe Place

. . . where-in we share “A letter to Lance Richey,” author of Champagne Times: Lawrence Welk and His American Century (NDSU Press 2025) from Allan Burke, Secretary-Treasurer, Friends of the Welk Homestead, Inc., presented here with Allan’s permission.

Author Lance with a photo of Lawrence.

Lance,

I found one of your statements in the recent radio interview so profound that I spent considerable time transcribing it. I’m sure there is a way to transcribe it instantly with AI, but I did it the old-fashioned way by listening, typing, rewinding, listening, typing . . .

Here’s that section, which I’d like to title “A Safe Place”:

“Lawrence gave the people what they wanted. He was an entertainer. He wouldn’t describe himself as an artist. He loved Jazz music. He loved Dixieland. But he said, ‘I don’t play much of that on my television show because the audience wants something different.’

“Lawrence’s greatest success on network television actually came in the most tumultuous times, the 1960s. He hit the Top Ten of all television programs in 1968. In 1969 when the nation was coming apart at the seams with the Baby Boomer revolution, with the Vietnam War, with the civil rights movement. Because everyone knew for one hour a week I can check into Lawrence Welk and I’ll hear music I recognize, I won’t have politics in my face, and I can just for a moment step away from all the turmoil and enjoy a show that presents to me the America that used to be or that I imagine used to be. That was Lawrence’s secret.”

This section is what I think could be the heart of a marketing campaign for the [Welk] biography and documentary.

The times we live in today, highlighted by this week’s assassination of Charlie Kirk and earlier by the shootings of Minnesota House Speaker Melissa Hortman and her husband (not to mention school and other shootings), call for “A Safe Place.” At the risk of being declared sophomoric, I believe Public Television can provide that with the Welk documentary and The Lawrence Welk Show, and NDSU Press can market Champagne Times: Lawrence Welk and His American Century.

It seems to have gone unnoticed that The Lawrence Welk Show by Joyful Voices drew an estimated 600 people to the Welk Homestead on June 1. This past Sunday, Joyful Voices’ Lawrence Welk Hoedown drew several hundred people to a steamy machine shed at the South Central Threshing Show at Braddock, N.D. Contrary to the notion that Mr. Welk’s fans are dead, none of the people at the show in Braddock appeared to have left this life. In fact, there was some dancing at the end of the show.

In my opinion, public television stations across the country should be adding The Lawrence Welk Show . . .

Just some thoughts.
The best to you and Carol,
Allan


P.S. from Suzzanne Kelley, Publisher, NDSU Press: Here are some links to the Prairie Public documentary about Lawrence Welk (viewed already by 37,000+ people!) and the NDSU Press publication of Lance’s book Champagne Times: Lawrence Welk and His American Century. The biography (a 3-volume limited edition [just 500 copies, autographed and numbered], printed as hardcovers in a beautiful protective slip-case) contains photos and stories beyond the documentary with more insights to Welk’s motivation, aspirations, and success-driven route from farm boy roots to becoming a media mogul millionaire. A history of Lawrence Welk–North Dakota’s and the nation’s eminent entertainer of his time–is also part of a month-long exhibit at the NDSU Memorial Union Gallery, showcasing unique historical objects and running through October 9. For parking as the guest of NDSU Press, email NDSU.Press@ndsu.edu to obtain a free pass. 

A Day of Thanksgiving and Praise

As shared by friend of NDSU Press, Allan Burke, retired newspaper publisher, assistant and consultant for our chapbook printing projects

Proclamation of Thanksgiving

This is the proclamation which set the precedent for America’s national day of Thanksgiving. During his administration, President Lincoln issued many orders similar to this. For example, on November 28, 1861, he ordered government departments closed for a local day of thanksgiving. 

Sarah Josepha Hale, a 74-year-old magazine editor, wrote a letter to Lincoln on September 28, 1863, urging him to have the “day of our annual Thanksgiving made a National and fixed Union Festival.” She explained, “You may have observed that, for some years past, there has been an increasing interest felt in our land to have the Thanksgiving held on the same day, in all the States; it now needs National recognition and authoritive fixation, only, to become permanently, an American custom and institution.”

Prior to this, each state scheduled its own Thanksgiving holiday at different times, mainly in New England and other Northern states. President Lincoln responded to Mrs. Hale’s request immediately, unlike several of his predecessors, who ignored her petitions altogether. In her letter to Lincoln she mentioned that she had been advocating a national thanksgiving date for 15 years as the editor of Godey’s Lady’s Book. George Washington was the first president to proclaim a day of thanksgiving, issuing his request on October 3, 1789, exactly 74 years before Lincoln’s.

The document below sets apart the last Thursday of November “as a day of Thanksgiving and Praise.” According to an April 1, 1864, letter from John Nicolay, one of President Lincoln’s secretaries, this document was written by Secretary of State William Seward, and the original was in his handwriting. On October 3, 1863, fellow Cabinet member Gideon Welles recorded in his diary how he complimented Seward on his work. A year later the manuscript was sold to benefit Union troops.

Washington, D.C.
October 3, 1863

By the President of the United States of America.

A Proclamation.

The year that is drawing towards its close, has been filled with the blessings of fruitful fields and healthful skies. To these bounties, which are so constantly enjoyed that we are prone to forget the source from which they come, others have been added, which are of so extraordinary a nature, that they cannot fail to penetrate and soften even the heart which is habitually insensible to the ever watchful providence of Almighty God. In the midst of a civil war of unequalled magnitude and severity, which has sometimes seemed to foreign States to invite and to provoke their aggression, peace has been preserved with all nations, order has been maintained, the laws have been respected and obeyed, and harmony has prevailed everywhere except in the theatre of military conflict; while that theatre has been greatly contracted by the advancing armies and navies of the Union. Needful diversions of wealth and of strength from the fields of peaceful industry to the national defence, have not arrested the plough, the shuttle or the ship; the axe has enlarged the borders of our settlements, and the mines, as well of iron and coal as of the precious metals, have yielded even more abundantly than heretofore. Population has steadily increased, notwithstanding the waste that has been made in the camp, the siege and the battle-field; and the country, rejoicing in the consciousness of augmented strength and vigor, is permitted to expect continuance of years with large increase of freedom. No human counsel hath devised nor hath any mortal hand worked out these great things. They are the gracious gifts of the Most High God, who, while dealing with us in anger for our sins, hath nevertheless remembered mercy. It has seemed to me fit and proper that they should be solemnly, reverently and gratefully acknowledged as with one heart and one voice by the whole American People. I do therefore invite my fellow citizens in every part of the United States, and also those who are at sea and those who are sojourning in foreign lands, to set apart and observe the last Thursday of November next, as a day of Thanksgiving and Praise to our beneficent Father who dwelleth in the Heavens. And I recommend to them that while offering up the ascriptions justly due to Him for such singular deliverances and blessings, they do also, with humble penitence for our national perverseness and disobedience, commend to His tender care all those who have become widows, orphans, mourners or sufferers in the lamentable civil strife in which we are unavoidably engaged, and fervently implore the interposition of the Almighty Hand to heal the wounds of the nation and to restore it as soon as may be consistent with the Divine purposes to the full enjoyment of peace, harmony, tranquillity and Union.

In testimony whereof, I have hereunto set my hand and caused the Seal of the United States to be affixed.

Done at the City of Washington, this Third day of October, in the year of our Lord one thousand eight hundred and sixty-three, and of the Independence of the United States the Eighty-eighth.

By the President: Abraham Lincoln

William H. Seward,
Secretary of State

Hosting from Home

Guest contribution by Sydney Larson

On September 8, 2020, the Midwest Independent Publishers Association presented an educational session called, “Hosting from Home.” Program Coordinator Jenna Kahly and Marketing Coordinator Hillary Stevens, both of the Lake Agassiz Regional Library (a seven-county library system in Minnesota) shared their experiences in hosting on-line readings. Our guest contributor, Sydney Larson, attended the virtual meeting and reflected upon what she gleaned from the session. 

Since Covid-19 began, authors, publishers, libraries, and booksellers alike have been needing to adapt quickly and efficiently to the new technologically-driven society we’ve been forced to become.

When it comes to online book readings, most libraries–or at least libraries in the Lake Agassiz Regional Library network–prefer to use Facebook Live as their medium of choice. This is because a lot of the people who visit normal book readings and those who are patrons of the library already have a Facebook account. It is the platform that is most convenient for a large amount of the audience.

In addition to Facebook Live, they use a site called be.live, which allows the author to broadcast and talk to the Facebook Live audience. The benefit of having the book reading online is that it helps invite people from all over the country to visit, and the format makes it more convenient for people who wouldn’t normally come to their local library for said book reading.

To market a book reading, libraries and other interested forum hosts use multiple social media platforms. Some of the platforms include Instagram, Facebook, and Twitter. Publishers can help with the marketing of the book as well.

Reading from their books is important to authors, publishers, and booksellers because it is an active and informative way to promote and sell the author’s book. Publishers can get their names out there too, as well as help with the advertising, promotion, and sales of the book.

For the author, the benefits of book readings are straightforward and clear, and while most of those benefits have not changed through this new medium, online readings do have some drawbacks. In the past during book readings, libraries could help sell the author’s discussed book, but with the program now being online, authors have to take a little more agency in their book sales. If the author wanted a more hands-on approach, they could start to sell their book through a personal forum or website and send a link through the Live chat to the audience. There is potentially a chance for the author to get in contact with the library and work out an agreement for sales, but that is not a given for all libraries. Another option is for the author to get in contact with a local bookseller and work out an agreement where the author sends anyone who’s interested in buying their book to the local bookseller. The bookseller could take charge of the distribution and sales of the book in that town. In this way, the bookseller is directly impacted by the online reading work of that author. It must be noted, however, that any option the author, publisher, and/or bookseller takes, they still won’t be selling as many books as they would if the book reading was in person.

Book readings are useful to authors in another way, too. Book readings are chances for readers to probe the author’s mind and have them answer anything readers need clarification on. It can help the author and publisher to know what area of the novel needs elaboration, or other suggestions the readers might offer (if the author feels it would improve the book). Book readings also help make the author more relatable and allow readers to get to know the author and book better.

Sydney Larson

This article is contributed by Sydney Larson, a Junior at NDSU, double majoring in English and Anthropology, with minors in Honors and Zoology. She is pictured here at the fortress of Bourtzi in Napflio, Greece, during a two-week study abroad experience in 2019. Sydney is a student in the Introduction to Publishing course, a required course for the Certificate in Publishing at NDSU.