“Bestsellers Born in Social Media”

from Suzzanne Kelley, PhD; Publisher at NDSU Press

While peeling apples and baking pie Saturday, I listened to one of my favorite podcasts, Beyond the Book, hosted by Copyright Clearance Center. Their hot topic, “Bestsellers Born in Social Media” (September 1), focuses on an interview with an agent, talking about how publishers must encourage their authors to have some sort of social media platform. Better yet, authors should have a solid social media platform before even submitting their manuscripts. Yes!

Some authors are daunted by the prospect. After all, much of their authorial life requires working solo, and now we’re asking them to go public. My takeaway from the podcast, however, is that being an author IS being public. Editors make editorial and business evaluations. (Ahhh, but that we could only stick to the editorial!) Paraphrasing commentary from the podcast, publishing is at heart “a business of the gut,” but in order to be successful, it must also be a business. As such, publishers must consider the marketing prospects for any manuscript.

If you are a writer, and you have hopes of adding “published author” to your resume, start working on your social media platform now. Common practice invites authors to begin with a website. As you add content to your web presence, that content can easily be transported to your other social media domains. Starting with a website is not the easiest platform, although free website hosts like WordPress do make the process a good starting place. My preference, my comfort zone, is withΒ  easy-to-use social media like Facebook, but I also highly recommend creating an author page on Goodreads.

It doesn’t matter where you begin, only that you start. Here is a list of the platforms I’ve found most productive and easiest to use, with hopes in the near future to add podcasting in the mix.

  1. Facebook
  2. WordPress
  3. Twitter
  4. Goodreads
  5. Instagram
  6. Pinterest

The best way to start, of course, is to start! Here are some examples of easy social media posting commentary:

  • Testing out a few lines of poetry? Say so. Maybe even include a phrase or a line.
  • Writing from your favorite nook? Say so. Maybe include a picture of your space, possibly with you in it!
  • Visiting the archives and finding some fabulous document supporting your argument? Say so. And include a cell phone pic (if allowed . . . mind the archival site rules).
  • Out for an evening stroll and spying a beautiful sunset? Say so. And include a cell phone pic.
  • Enjoying a dinner out with friends? Say so. And include a cell phone pic.
  • Working on obtaining blurbs for your new book? Say so.
  • Corresponding with your publisher? Say so. You can include a pic of our logo or a link to our website www.ndsupress.org. πŸ™‚
  • Feeling angst about posting on Twitter? Say so. Blame it on your publisher.
  • Having an author photo made? Say so. And include the pic.
  • For more ideas & to build up your following, follow other social media users . . . like us, at NDSU Press.

It’s All in the Numbers

from Suzzanne Kelley, PhD; Publisher at NDSU Press

Did you ever wonder where ISBNs come from and what they are all about?

Publishers must purchase a unique ISBN–International Standard Book Number–for every book they publish. If a single title, such as our Boy Wanted, by Ryan Christianson, for example, is also published as a digital version, then both the print and the digital versions have their own unique ISBN. Interestingly, the LCCN–Library of Congress Number–is unique to the title, no matter how many forms the title takes on: print hardcopy, print paperback, digital, or audio. So, Boy Wanted has two ISBNs and one LCCN. Likewise for Pacing Dakota, by Thomas D. Isern, which is published as a print version and soon to be released as an audio version.

9781946163066_29-95_ean BARCODE ISERN

ISBN barcode for hardcover print version of Pacing Dakota, by Thomas D. Isern

Bowker Identifier Services is the only US agency where ISBNs may be purchased. Bowker notes that the ISBN serves multiple purposes:

  • identifies a book’s specific format, edition, and publisher
  • links to essential information about your book
  • enables more efficient marketing and distribution of your title
  • is required by most retailers
  • is the global standard for book identification
  • improves the likelihood your book will be found and purchased

A single ISBN number costs $125 today. If you buy enough for multiple books, your per unit cost goes down significantly. At NDSU Press, we have twice purchased in blocks of one hundred ISBNs. Prior to 2007, ISBNs contained ten digits. Since 2007, a standard ISBN has thirteen digits.

The ISBN is a digital code, and once you learn how to read it, you’ll know more about your book purchase. So, what do the numbers in an ISBN stand for?

Let’s take the thirteen-digit Pacing Dakota ISBN once more: 978-1-946163-06-6. Notice that the ISBN is divided into five parts, each separated by a hyphen.

  • 978 : Prefix element; indicates that the book is published in the United States
  • 1 : Registration group identifier; A “0″ or “1” indicates the book is published for speakers of English.
  • 946163 : Registrant element; identifies the publisher; This particular number is unique to North Dakota State University Press.
  • 06 : Title identifier; In combination with registrant element, the title identifier indicates the singular unit of publication. This number is unique to a specific title in a specific format.
  • 6 : Check digit; The check digit ranges from 0 to 10 [X is used for 10] and is a way to check for any errors within the code. To explain the check digit further–which I won’t do here–requires converting the thirteen-digit code to a ten-digit code (there are online conversion services that do this for free) and then computing a series of multiplication actions. Let it suffice to say, the system works.

Here is a link to a fun Bowker video with more information about the purpose and benefits of ISBNs.

And in wrapping up this article on ISBNs, I’ll close with an image of our old-fashioned ISBN print-out page, where we’ve entered title names, matching them with their ISBN identities. We do this officially online nowadays, but for the sake of continuity in our history of record keeping, we continue to hand-write each entry.

2018-11-20 17.16.46

 

Paper Camera

note from Suzzanne Kelley, Publisher, NDSU Press
Today my students will be talking about various aspects of publishing gleaned from their reading of Paper Camera: A Half Century with New Rivers Press. This anthology is a project of (I hate to say former, because I am grateful that most of them are still in my life today) colleagues, authors, and students from my days at New Rivers. Here is the poem–written by Minnesota Poet Laureate Joyce Sutphen–that inspired the title of our book:
Β 
The Paper Camera
Β 
Someone should invent
a paper camera,
and we could all live
happily ever after
on a page where
the ink is pressed deep
into the words you
are reading now–
words that tell us
how sweet
it was to be alive
in the days of print
and how easy it was
to say sparrow
even in the middle
of winter.
————————-
21535431

Paper Camera is a history of New Rivers Press, told through the memories of its founder and the people who have worked with the press over the decades from 1968 to 2015.Β  The editors are Suzzanne Kelley and Alicia Strnad Hoalcraft, and the anthology authors include Alan Davis, Thom Tammaro, Deborah Keenan, David Haynes, Clint McCown, Charles Baxter, and many more, with a contribution of ten previously unpublished poems by Joyce Sutphen.